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  There are many jobs, tasks, or roles in most organizations that simply do not require a physical presence in any particular location to get the work done. Such tasks may require only a computer, a telephone, an internet connection, a desk, certain language and cultural skills, limited training, and an education/experience in a particular field. This concept has dramatic effects on a company’s business model as it alleviates the need to hire locally for certain tasks.  
     
  While the respective governments and world economists are trying to figure out a solution and deal with the controversy or opportunity, the fact remains that larger companies are gaining ground on the small and medium-sized businesses in their respective industries. These larger companies have the deeper pockets, resources, and infrastructure to either build & manage their own global centers or partner with global companies and increase their competitiveness. They also recognize the inevitability toward embracing this new model before their smaller competitors.  
     
  Many also argue that when countries like China and India begin to flourish they will create a huge market access for the products and services from developed countries and one can witness early examples of this cyclic phenomenon on the global economy. Example: GE Medical Systems  
     
  An example in the technology industry of such an unfair advantage was with large companies with mainframe computers before personal computers were invented. The arrival of the latter not only helped small and medium sized businesses compete with larger players, it spurred a huge boost to the overall world economy.  
     
  Fortunately, small and medium sized companies have the benefit of learning from the actions of larger companies. Hundreds of larger companies (and small and medium companies increasingly too) have not only implemented this new business model, but most of them are expanding their operations in India. They would not be expanding if it was not to their advantage.  
     
  Arctern has specifically designed its RemoteHire™ service to help small and medium sized businesses compete with large companies by giving them the same competitive advantage and access to the lower cost human resource pool from India without requiring the deep pockets, resources, long-term commitment, or infrastructure that is normally required. What is required is the recognition of what is discussed above and a new mindset and approach.  
     
  We believe that even greater than the risk of losing white-collar jobs from developed nations to countries like India, is the risk this new model poses to the survival of small and medium sized businesses which have historically been the growth engine of the job economy. This could potentially be a much larger blow to the job market in the much larger SMB employment segment. Ironically, to survive and effectively compete against their larger counterparts, and maintain/grow the job levels across this segment, even small and medium sized businesses need the same advantage to make it a level playing field.  
     
  “Time and again, U.S. business has overturned existing business models with new ones that favor consumers. To oppose globalizing is to put the providers of a service, for example, computer programming, ahead of the consumers of that service. That's not the American way. Throughout our history, we have remained competitive in the world economy not by protecting ourselves from competition but by taking our lumps, moving on and finding new opportunities.”

Michael Treacy
Author, Consultant and Former MIT Sloan Professor


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