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Arctic Tern |
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(Sterna paradisaea) |
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Our company name and color is based on the
champion globetrotting bird, the Arctic Tern. Analogous
to our business model, the Arctic Tern is best known for
traveling from the North Pole to the South Pole and back
to the North Pole annually! With nesting grounds as far
north as land extends and wintering sites on the opposite
end of the earth, Arctic Terns cover 22,000 miles (35,400
km) annually. Given that the sun never sets while these
terns are nesting, nor during the time they spend near
the South Pole, Arctic Terns enjoy more hours of daylight
than any other species. |
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The Arctic Tern is a seasoned traveler.
It breeds in the Northern Hemisphere, mostly within the
Arctic Circle, but flies to spend the northern winter
in the Southern Hemisphere, mostly in the Antarctic ice-packs.
This journey to the Antarctic enables the Arctic Tern
to enjoy the benefits of a second summer with its long
days and plentiful supply of food. |
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The round-trip journey between Arctic and
Antarctic is 35,000 km (21,750 miles) -- roughly the same
distance as the entire circumference of the earth. Considering
that some Arctic Terns live 30 years or more, this means
that they have traveled over 1 million km (over 650,000
miles) in their lifetime. For birds that are only 38 cm
long and 300 gm in weight, this is no mean achievement.
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Interesting links to learn more about
the Arctic Tern |
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Arctic Tern’s migrate and fly such great distances
because it allows them to take advantage of seasonally
abundant food and to avoid times when or places where
food and other resources are scarce… analogous in
our opinion to the needs of businesses. |
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